Financial firms want a bigger piece of the $10 trillion in America's 401(k) plans, and the Trump administration is planning a regulatory rollback to encourage less regulated and often riskier investments.
Most Americans don’t look to their 401(k) plans for excitement or experimentation, instead relying on the promise that steady saving and sober planning will guarantee security in their golden years. But the Trump administration wants to transform the well-worn patterns of retirement investing.
To do so, it is moving to weaken the main protection
workers have over their retirement money. The man in charge of the regulatory
rollback is an industry insider whose former clients are among the large
companies likely to benefit from his plan.
Since taking office last year, President Donald Trump has
loudly called for plans to include less-regulated — and often risky —
investments like private equity and cryptocurrency. To achieve that goal, the
administration is softening one of the strongest legal protections American
workers have: the right to hold an employer accountable when retirement savings
are mishandled. The change is designed to give employers cover if their
workers’ 401(k)s are deflated by expensive, opaque or unproven investments.
“What they have done is lower the standard for
everything,” said Ali Khawar, a former senior official at the Department of
Labor, which is charged with enforcing the federal law that governs retirement
savings.
Backing this push are Wall Street firms, which want a
bigger piece of the $10
trillion in America’s 401(k) plans, and America’s largest employers,
who want to avoid class-action lawsuits from their employees. They have a
powerful ally in Trump’s pick to lead the effort at the Department of Labor:
Daniel Aronowitz, who previously ran a firm that helped large companies protect
themselves against worker lawsuits. Now Aronowitz is the one driving changes to
the rules those same companies play by.
When the 401(k) replaced pensions as the main way
Americans fund their retirement, the investment risk shifted from employers to
employees. Instead of the promise of a monthly check, the 401(k) participant
gets a tax-sheltered account, usually with an employer matching their
contributions, but with no guarantees of how that nest egg will grow. Traces of
the old system remain, however. Employers are responsible for overseeing the
company’s plan. They choose all the financial service providers and have the final
say on what investment options are available to employees. But it’s typically
workers who pay for those services out of their 401(k) savings. And it’s
workers who suffer from diminished savings if the plan has poor options.
There are plenty of pitfalls for 401(k) savers. The
“recordkeepers” that administer 401(k)s may attempt to steer workers to their
own in-house funds, whether they are the best options or not. They may sell
advisory services of questionable value. And then there are the investment
fees, which are the main cost to participants. These are charged as a
percentage of each investment. Roughly, a 1% fee for a $10,000 investment would
result in a $100 yearly charge. Recordkeepers — companies like Fidelity, Principal,
Vanguard and Empower — and other service providers often receive a cut of
these fees. This means that they have the incentive to recommend more-expensive
options.
If employers are lax in their oversight, workers might
find themselves overpaying to invest in funds that underperform. Even modest
differences in fees or performance can, when compounded over time, make a huge
difference in how much someone is able to save for retirement, potentially tens
of thousands of dollars at the end of someone’s career. By the
Labor Department’s own math, 1% in additional fees can shrink someone’s
nest egg at retirement by 28%.
When overseeing retirement accounts, employers have a
fiduciary duty to make prudent decisions and put their workers’ interests
first. If they allow financial firms to fleece plan participants, they can be
held responsible under the Employee Retirement Income Security Act of 1974, a
pension-era law that now governs 401(k)s.
Over the last 15 years, employees have increasingly sued
large employers over unnecessarily high fees or inferior investment options.
Companies like UnitedHealth, Boeing, Verizon and General Electric, without
admitting wrongdoing, chose to settle suits for tens of millions. Aronowitz has
called the increased litigation a “con
game” that misleads judges, argued that such cases should go before a
specialized court and labeled the whole enterprise a “scam.”
Over 90 of these class-action
lawsuits against large employers were filed in 2025. To Aronowitz,
that’s a big number — his former firm tracked and publicized the rise of these
suits as part of its business underwriting liability coverage to employers —
but it’s a tiny fraction of the more than 700,000 401(k) plans
nationwide.
ERISA says nothing about which types of investments are
prudent; it sets a standard of care, not a list of approved options. It’s up to
employers to use their judgment, and employers have generally been wary of
allowing cryptocurrency, private equity or hedge funds onto their plans because
they are more complex than the usual stocks and bonds, often untested and much
more expensive. Nevertheless, Trump issued an executive
order last year blaming the limited uptake on “regulatory overreach”
and “lawsuits filed by opportunistic trial lawyers” and calling for new
rules.
Aronowitz, as head of the Employee Benefits Security
Administration, the Department of Labor office that enforces ERISA, is
responsible for following through. His most significant move is a rule to make
it far harder for workers to sue. The proposal, which will likely be finalized
later this year, outlines a set of factors for employers to consider before
approving investments. Just following this process would entitle employers’
decisions to “significant deference” from the courts — a “safe harbor,” or legal
shield, meant to guard those decisions from challenge. A company could load a
plan with a high-fee private equity fund and be protected from suit as long as
it showed it had followed the rule and considered the fees.
To opponents of the change, like Khawar, who was second-in-command of EBSA
under President Joe Biden, this is a mere “check-the-box approach,” akin to a
teacher awarding a math student an automatic A — even if the answer is wrong —
because the student showed their work.
Aronowitz has bristled at this sort of criticism. “Absolutely not,” he said
in April at an industry event. “Read the proposed rule. We require a
rigorous, objective, thorough and analytical fiduciary process that must be
documented.”
At the same time, Aronowitz is also pulling back on
policing plans’ investment choices. In April, EBSA released a
bulletin updating its enforcement priorities. In addition to
announcing that agency staff must now get Aronowitz’s sign-off before any major
enforcement action, it set a new guideline for investigators. “EBSA must avoid
cases that unfairly second-guess process-based fiduciary judgments,” the
bulletin said, meaning investigators should not challenge an employer’s
investment choices if the employer can show it followed the proper steps,
regardless of the outcome for workers.
Tim Hauser, a 34-year-veteran of EBSA who was the
highest-ranking career staffer there before retiring last year, said such ideas
undermine the heart of ERISA. Under both Republican and Democratic
administrations, EBSA was “dedicated to protecting plan participants,” he said,
but that has changed under Aronowitz. The ability of courts and regulators to
hold employers accountable for using bad judgment when choosing 401(k)
investments is “fundamental to this whole system,” Hauser said. “They are
proposing to deprioritize it at the same time that they are encouraging plans
to invest in more complicated, opaque investments. It’s infuriating.”
The shift at EBSA has also been evident in court. Over
the last year, the Labor Department has filed amicus briefs —
friend-of-the-court filings that lay out legal arguments for judges — in
several class-action lawsuits on the side of the defendant company. In the
past, the Labor Department’s briefs had generally sided with the employees.
These amicus briefs can be influential. Recently, the agency interceded on Home
Depot’s behalf in a case pending before the Supreme Court. The plaintiffs then
dropped it.
A Labor Department spokesperson said in a statement to
ProPublica that EBSA would prioritize “the highest-risk matters” in order to
protect participants.
In pushing for looser rules and easing enforcement, the
Trump administration and Wall Street are aiming for much more than giving
workers the option of investing in so-called alternative assets. They predict
it will become common, part of a new normal.
In recent years, the typical 401(k) plan has settled into
a pattern, one that’s proven popular with investors but less lucrative for the
recordkeepers and asset managers that serve plans. Decades ago, actively
managed mutual funds, where professionals pick investments and charge for doing
so, were dominant. They carried higher fees, often above 1% of the amount in
the fund each year. But over time, passive funds, which often track an index of
stocks or bonds like the S&P 500, attracted investors with their promise to
deliver the same or better results for fees often below 0.1%.
Investment and administrative fees in 401(k) plans have,
on average, steadily decreased. One main reason is the rise of passive funds,
but another, experts say, is the threat of
litigation. With cheap options broadly available, large companies might have a
hard time explaining to a judge why they forced their employees to choose funds
that cost 10 times more.
This decline has pinched profit margins in the 401(k)
world, said Kai Richter, an attorney with Cohen Milstein who has long
specialized in ERISA class-action cases. “So the financial industry is looking
for other ways to make money.”
Nonpublic investments like private equity are, as a rule,
actively managed. That means higher fees. If 401(k) plans began to commonly
include these investments, the long-term trend of lower fees would halt and
perhaps reverse.
Broad adoption of alternative assets is indeed the
administration’s goal. One of the most consequential parts of a 401(k) plan is
the default option, since most workers simply leave their money there. Usually,
the default is a target date fund, which, based on the investor’s target date
of retirement, gradually shifts its composition as that date approaches from
mostly publicly traded stocks to mostly bonds, becoming more conservative and
less risky as the person gets closer to needing the money. Target date funds
haven’t changed much over the past two decades as they’ve soared in popularity.
They offer all-in-one simplicity and, since they are often passive, low cost.
Adding complex investments like private equity or hedge funds as a standard
part of the mix would be a sea change.
The proposed rule professes to be “neutral” as to what
effect the new, lax standard will have on investments, but it confidently
predicts that companies will include more alternative assets over time in
401(k)s. That, after all, is the point of the rule, to broaden access to “the
potential growth and diversification opportunities associated with alternative
asset investments,” as Trump’s executive order put it. After the rule is
finalized, plans covering about 5 million participants will add new or modified
target date funds that include alternative investments, according to the
proposal, and the number will continue to grow every year.
Over the past year, there’s been a wave of product
announcements in the 401(k) industry as financial companies, taking their cues
from the administration, have prepared to offer new options to plans. Major
firms that manage private investments, such as BlackRock, Apollo and Goldman
Sachs, have announced funds for 401(k)s that include private assets.
Ahead of the proposed rule’s adoption, Empower, the
second-largest recordkeeper, has been expanding alternative options through
managed accounts where participants opt to have advisers shape their 401(k)
portfolios. About 1,000 companies have agreed to offer these investments to
their workers, Empower’s CEO said recently.
But the ultimate effects of the administration’s efforts
won’t be limited to alternative assets, and the outcome is far from certain.
The proposed rule seems sure to meet legal challenges, and employers, even with
Aronowitz’s assurances, might remain reluctant to overhaul their plans. Short
of lawsuits, employers may fear blowback from their workers, who surveys
show are content with traditional investment options.
Paul Kiel, business reporter with a focus this year on
401(k) plans.

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