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The Department of Homeland Security is seeking to
hire 10,000 new ICE agents to supercharge the Trump administration’s mass
deportation agenda. To do it, DHS is pouring $100 million into what it
calls an “aggressive” recruitment campaign—one steeped in wartime imagery
and overtly anti-immigrant rhetoric.
ICE recruitment ads are being targeted at listeners
of right-wing and so-called “patriotic” podcasts, as well as people who
express interest in guns and tactical gear. The messaging leans heavily
on militarized language, invoking a “sacred duty,” the need to “defend
the homeland,” and warnings about “foreign invaders.”
After artists including Sabrina Carpenter, Olivia
Rodrigo, and SZA condemned ICE for using their music without permission,
DHS shifted tactics again—this time turning to “niche music beloved by
neo-Nazis,” openly courting white supremacist aesthetics and audiences.
As one researcher put it, “In the past, those dog
whistles were coming from supporters. Now they’re coming directly from
the administration.”
While most of the spending is aimed at recruiting
new ICE agents, DHS has also shelled out nearly $3 million for
Spanish-language ads on Google and YouTube. These ads target
Spanish-speaking communities in the U.S. with harassment and
intimidation, telling people to “go home.”
No corporation in America should be enabling
ICE—let alone accepting its money and profiting from this campaign of
fear and dehumanization.
Demand Google and YouTube take down these vile ads
and stop accepting money from ICE. Send a message to the CEOs of Google
and YouTube now.
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