Last week tested Ukraine once again with intensified attacks at home and decisive leadership on the global stage

🔥 Renewed Attacks & Winter Hardships
Russia launched another wave of missile and drone strikes, once again targeting Ukraine’s energy grid and civilian infrastructure. Power outages spread across multiple regions as freezing winter temperatures set in. Homes, hospitals, and schools were left without electricity or heat, forcing communities to rely on generators, volunteers, and each other. As always, it is civilians who bear the brunt of this aggression — and yet, they endure.

🛡️ Ukraine Holds the Line
Despite these conditions, Ukrainian forces continue to resist and respond strategically. Precision strikes were carried out against key Russian military and logistical targets supporting the war effort. These actions are focused on reducing Russia’s ability to sustain attacks and defending Ukraine’s people, sovereignty, and future.

🌍 Davos & Ukraine’s Voice to the World
At the World Economic Forum in Davos, President Volodymyr Zelenskyy delivered a powerful message: Ukraine’s fight is not only about its own survival, but about global security, international law, and the principle that aggression must never be rewarded. He urged world leaders and businesses to remain united, strengthen support for Ukraine, and ensure accountability — stressing that a frozen conflict is not peace.

🕊️ A Just and Lasting Peace
Ukraine continues to advance its Peace Formula, centered on territorial integrity, security guarantees, accountability for war crimes, and the protection of global food and energy stability. Ukraine’s position remains clear: peace must be just, lasting, and rooted in truth — not compromise with terror.

Thank you for standing with Ukraine. Your continued support, solidarity, and voice truly make a difference.

Slava Ukraini 💙💛
— The Ukrainian Apparel Team