“What the crisis has given us is a once-in-a-lifetime chance to see ourselves and our country in the plainest of views” by Julio Vincent Gambuto

                                        Los Angeles, pollution-free. Photo credit: Gabriel Duarte

“…Well, the treadmill you’ve been on for decades just stopped. Bam! And that feeling you have right now is the same as if you’d been thrown off your Peloton bike and onto the ground: what in the holy fuck just happened? I hope you might consider this: what happened is inexplicably incredible. It’s the greatest gift ever unwrapped. Not the deaths, not the virus, but the Great Pause. It is, in a word, profound. Please don’t recoil from the bright light beaming through the window. I know it hurts your eyes. It hurts mine, too. But the curtain is wide open.

“What the crisis has given us is a once-in-a-lifetime chance to see ourselves and our country in the plainest of views. At no other time, ever in our lives, have we gotten the opportunity to see what would happen if the world simply stopped. Here it is. We’re in it. Stores are closed. Restaurants are empty. Streets and six-lane highways are barren. Even the planet itself is rattling less (true story). And because it is rarer than rare, it has brought to light all of the beautiful and painful truths of how we live. And that feels weird. Really weird. Because it has…never…happened…before.

“If we want to create a better country and a better world for our kids, and if we want to make sure we are even sustainable as a nation and as a democracy, we have to pay attention to how we feel right now. I cannot speak for you, but I imagine you feel like I do: devastated, depressed, and heartbroken…

“Yes, without a doubt, Americanism is a force for good. It is not some villainous plot to wreak havoc and destroy the planet and all our souls along with it. I get it. But its flaws have been laid bare for all to see. It doesn’t work for everyone. It’s responsible for great destruction. It is so unevenly distributed in its benefit that three men own more wealth than 150 million people. Its intentions have been perverted and the protection it offers has disappeared. In fact, it’s been brought to its knees by one pangolin.

“And so the onslaught is coming. Get ready, my friends. What is about to be unleashed on American society will be the greatest campaign ever created to get you to feel normal again. It will come from brands, it will come from government, it will even come from each other, and it will come from the left and from the right. We will do anything, spend anything, believe anything, just so we can take away how horribly uncomfortable all of this feels. And on top of that, just to turn the screw that much more, will be the only effort even greater: the all-out blitz to make you believe you never saw what you saw.

“The air wasn’t really cleaner: those images were fake. The hospitals weren’t really a war zone: those stories were hyperbole. The numbers were not that high: the press was lying. You didn’t see people in masks standing in the rain risking their lives to vote. Not in America. You didn’t see the leader of the free world push an unproven miracle drug like a late-night infomercial salesman. That was a crisis update. You didn’t see homeless people dead on the street. You didn’t see inequality. You didn’t see indifference. You didn’t see utter failure of leadership and systems. But you did. And so we are about to be gaslit in a truly unprecedented way.

“It starts with a check for $1,200 — don’t say I never gave you anything — and then it will be so big that it will be bigly. And it will be a one-two punch from both big business and the big white house — inextricably intertwined now more than ever and being led by, as our luck would have it, a Marketer-in-Chief. Business and government are about to band together to knock us unconscious again. It will be funded like no other operation in our lifetimes. It will be fast. It will be furious. And it will be overwhelming. The Great American Return to Normal is coming.

“From one citizen to another, I beg of you: take a deep breath, ignore the deafening noise, and think deeply about what you want to put back into your life. This is our chance to define a new version of normal, a rare and truly sacred (yes, sacred) opportunity to get rid of the bullshit and to only bring back what works for us, what makes our lives richer, what makes our kids happier, what makes us truly proud. We get to Marie Kondo the shit out of it all.

“We care deeply about one another. That is clear. That can be seen in every supportive Facebook post, in every meal dropped off for a neighbor, in every Zoom birthday party. We are a good people. And as a good people, we want to define — on our own terms — what this country looks like in five, ten, fifty years. This is our chance to do that, the biggest one we have ever gotten. And the best one we’ll ever get.

“We can do that on a personal scale in our homes, in how we choose to spend our family time on nights and weekends, what we watch, what we listen to, what we eat, and what we choose to spend our dollars on and where. We can do it locally in our communities, in what organizations we support, what truths we tell, and what events we attend. And we can do it nationally in our government, in which leaders we vote in and to whom we give power.

“If we want cleaner air, we can make it happen. If we want to protect our doctors and nurses from the next virus — and protect all Americans — we can make it happen. If we want our neighbors and friends to earn a dignified income, we can make that happen. If we want millions of kids to be able to eat if suddenly their school is closed, we can make that happen. And, yes, if we just want to live a simpler life, we can make that happen, too. But only if we resist the massive gaslighting that is about to come. It’s on its way. Look out.”


from “Prepare for the Ultimate Gaslighting” by Julio Vincent Gambuto